In the early days of the internet, web editors played the trade game. A group of websites would all link to one another, even if the sites were completely unrelated. This SEO “strategy†intended to trick search engines into thinking that each site was popular enough to be shared across the internet. Some of these websites had pages consisting entirely of random links and barely contained any content at all. It didn’t take long for search engines to get wise and kibosh that sneaky ploy. Today, websites must genuinely earn or build external links if they hope to rise in overall ranking.
Genuine, high-value backlinks and anchor text are great. However, not all backlinks are valuable. On more info the opposite end of the spectrum lie undesirable backlinks., which add no value to your SEO.
High-value backlinks
High-value seo backlinks come from a page with a high SEO trust score. A high score indicates that a website creates original, valuable, and trusted content relevant to its genre. Links from one of these sites can be a big boost to your brand, both in reputation and in search engine evaluation. They signal that your website publishes meaningful content that other sites want to share with their users. They’re also indicators that your site is a reputable resource.
Undesirable backlinks
Undesirable backlinks refer to pages that do not benefit your SEO. There are three different types that fit into this designation:
Links from suspicious websites with low trust scores, poor user reviews, spammy comments linking to your web page, unnatural links, or links from sites with scraped (aka plagiarized) content, to name a few, add no benefit to your SEO.
Domains that already have links leading to your website may not bring additional SEO benefits because their link juice has already been counted.
Links that are potentially high-value but need “a bit of work†do not initially give positive SEO benefits. In this case if a backlink originates from a big authority website like a university, hospital, or well-respected organization, but the page is new or has little content, you may not benefit right away. You can “work this link†by sharing a social media post with a link to your mention. The tactic increases traffic and builds a higher social trust to that particular page. As a result, your efforts circle back around because the page begins earning a higher trust score. Working ‘undesirable’ backlinks sometimes spells big business.
